AlphaQuad Digital Marketing, based in Warwickshire, has introduced a series of free CPD-approved workshops aimed at helping local businesses and individuals across Worcestershire and the West Midlands better understand which digital marketing channels deliver results and where to focus their marketing budgets.
Many organisations in the region face challenges keeping up with fast-evolving digital trends. AlphaQuad’s workshops seek to address the growing digital knowledge gap affecting small and medium-sized enterprises, charities, and sole traders.
Government projections indicate that digital and technology roles in the UK will increase by 239,000 jobs (27%) between 2025 and 2035, intensifying the demand for digital skills and putting pressure on organisations to adapt quickly.
The workshops are led by AlphaQuad’s experienced team, who bring over 25 years of senior digital marketing expertise. The sessions focus on practical guidance covering strategy, content, websites, analytics, and digital performance, without sales pitches or jargon.
Committed to quality training
AlphaQuad has invested significantly in developing training materials and secured formal CPD accreditation to ensure the workshops meet recognised professional standards. This accreditation assures attendees of structured, high-quality learning.
“We meet so many organisations who feel unsure about where to start with digital marketing or how to judge what’s worth investing in. These workshops are designed to remove that uncertainty. Our goal is to give people clear, practical knowledge they can apply straight away — without jargon, confusion or pressure to buy anything,” said Sara Cresswell, Director at AlphaQuad.
“Digital marketing moves quickly, and staying ahead of the latest developments is essential. We’ve invested a huge amount of time into creating training that reflects current best practice, and securing CPD approval was important to us. It means attendees know they’re receiving structured, high-quality learning rather than informal advice,” added Tim Purslow, Director at AlphaQuad.
Positive feedback from attendees
Duncan Ravenscroft, owner of Ravenscroft Environmental Services, praised the workshops for their clarity and practical focus, saying the sessions were paced well and prioritised learning over sales.
Supporting local business growth
AlphaQuad hopes these workshops will empower organisations across Worcestershire and the West Midlands to make better-informed digital marketing decisions and keep pace with technological changes.
Workshop details
The free CPD-approved workshops are held in person and open to businesses and individuals. Interested participants can sign up through AlphaQuad’s digital marketing training page.
